Strategy
Sponsorship rates channel strategy built in-house or by an agency?
Compare running sponsorship rates channel strategy with an in-house team or a specialist agency, covering cost, control, outreach rules and contract pricing.
Section
Strategy
Strategy
Before you commit to a sponsorship rates ninety day plan, read this
A 90-day sponsorship rates plan for England creators: weeks 1 to 4 build the rate card, weeks 5 to 8 test negotiation, weeks 9 to 12 score and reset.
Strategy
When to build a sponsorship rates planning template
Learn when to build, update or rebuild a sponsorship rates planning template, what to include and when to review it for UK campaigns, using practical triggers.
Strategy
When to rebuild your sponsorship rates strategy
Work out when to rebuild your sponsorship rates strategy and which numbers to gather first, so brand deals stay profitable across a full year of campaigns.
Strategy
How to build an influencer rates framework
Build an influencer rates framework around your objective, cost-and-risk floor, channel pricing and review rules before you quote a brand.
Strategy
Which sponsorship rates strategy mistakes cost brands the most?
Ranked by damage to the deal budget, from missing rights and usage to ignored ad formats, with real tools and checks that keep sponsorship rates defensible.