Measurement
Which sponsorship attribution method to use before a renewal
Four sponsorship attribution methods compared for England campaigns: what each proves, how it shapes a renewal talk and which to pick before you quote a rate.
Topic
reporting
Measurement
How to choose sponsorship rates key metrics for brand deal reporting
A practical guide to picking sponsorship rates key metrics that survive scrutiny, with a before and after table, source-backed definitions and reporting checks.
Measurement
How to spot sponsorship rates measurement mistakes without misleading clients
Seven sponsorship rates measurement mistakes that weaken brand-deal reports in England, plus a worked example showing what a corrected figure looks like.